SCROLL DOWN TO VIEW VIDEO INTERVIEW
Deciding to sell my digital marketing agency, SamsonMedia.net, after 16 years was a very big decision. And not just a big business decision but a big LIFE decision. After all, it was my baby, which I literally named after my son, Samson.
It wasn’t any single thing that made me decide to sell. It was more an accumulation of several little things. Aside from the fact I was nearing my 63rd birthday at the time, my enthusiasm had waned. And being in a technology-oriented business, keeping up with the latest changes with Google moving to Google Analytics 4, changes to Facebook advertising with the new Apple Privacy rules and Search Engine Optimization becoming tougher and tougher to get clients ranked in the search engines, the work was just getting harder to show results. I won’t even mention AI since that wasn’t really part of my equation back in 2020-21 when I put the company up for sale.
Add paying employee salaries and managing about 20 client accounts, plus paying for subscriptions for hosting, email marketing tools, SEO reporting tools, insurance, accounting and generating new business to the mix, looking at pulling back looked pretty attractive.
Combine all these reasons with the fact that my company would fetch a surprisingly large 6-figure payout plus my desire to take off more time to travel with my wife, the decision to sell came into sharper focus. Plus, the deal I was able to structure kept me involved as a paid consultant (which I still am as of this writing nearly two years after the sale) with a lot less stress.
Anyway, here’s an interview I did with the knowledgeable and insightful Andrew Frazier of Small Business Like A Pro:
