by gsower | Jul 2, 2025 | Selling Your Agency
My podcast interview with host Sean Lang Key Takeaways: Gene started in e-commerce in the late ’90s before transitioning to digital marketing. The book The E-Myth Revisited was a major turning point in shaping how he built his agency. Building an...
by gsower | Jan 5, 2025 | Selling Your Agency
Positioning Your Ad Agency For Sale Positioning a digital agency or marketing company for a sale involves making improvements and preparing the business in a way that will make it attractive to potential buyers. It’s comparable to cleaning up a home before you...
by gsower | Nov 27, 2024 | Necessary Documents, Selling Your Agency
A Confidential Information Memorandum (CIM) is a key document used in the process of selling a business. It’s one of several documents you will be expected to provide to anyone considering buying your digital agency. It provides potential buyers with detailed...
by gsower | Nov 17, 2023 | Dealing With Buyers, Selling Your Agency, Types of Buyers
Buyers of your digital marketing agency come in various shapes and flavors, each with their own agendas, motives and goals. But you can distill buyers into three basic categories. Here’s a look to see which types of buyers align best with YOUR goals to to...
by gsower | Nov 10, 2023 | Selling Your Agency
SCROLL DOWN TO VIEW VIDEO INTERVIEW Deciding to sell my digital marketing agency, SamsonMedia.net, after 16 years was a very big decision. And not just a big business decision but a big LIFE decision. After all, it was my baby, which I literally named after my...
by gsower | Nov 2, 2023 | Timing the Sale
Timing The Sale of Your Ad Agency – How to Sell on a High Note When to pull the trigger on the sale of your digital agency is key to getting top dollar. As we’ve discussed in previous blog posts about the right, wrong and just right timing for selling your...
by gsower | Oct 24, 2023 | Selling Your Agency, Timing the Sale
The Key is Not To Sell Your Business Too Early…or Too Late! When to Sell – The Goldilocks Principle (Not Too Soon Or Too Late – Just Right!) For me, there were several reasons why I decided to sell my digital marketing agency after 16 years. It was a...
by gsower | Oct 16, 2023 | Dealing With Buyers, Selling Your Agency
Be Honest But be Cautious While my personal reasons for selling were based primarily on my waning lack of enthusiasm, there may be reasons why you should NOT share all your reasons for selling with potential buyers: Maintain a professional image: Sharing personal...
by gsower | Oct 6, 2023 | Selling Your Agency
Buyers will want to know so be ready to give them an acceptable answer Explaining the reasons you want to sell your digital marketing business or ad agency to prospective buyers, is an important part of the sales process. It can help build trust with potential buyers...
by gsower | Sep 22, 2023 | Establishing Sales Price
There is a formula to follow Once you decide to at least explore the possibility of selling your business the first major piece of information you will need to know is how to establish your asking price. While this can be a bit subjective there are several formulas...
