by gsower | Jan 5, 2024 | Selling Your Agency
Positioning Your Ad Agency For Sale Positioning a digital agency or marketing company for a sale involves making improvements and preparing the business in a way that will make it attractive to potential buyers. It’s comparable to cleaning up a home before you...
by gsower | Nov 27, 2023 | Necessary Documents, Selling Your Agency
A Confidential Information Memorandum (CIM) is a key document used in the process of selling a business. It’s one of several documents you will be expected to provide to anyone considering buying your digital agency. It provides potential buyers with detailed...
by gsower | Nov 17, 2023 | Dealing With Buyers, Selling Your Agency, Types of Buyers
Buyers of your digital marketing agency come in various shapes and flavors, each with their own agendas, motives and goals. But you can distill buyers into three basic categories. Here’s a look to see which types of buyers align best with YOUR goals to to...
by gsower | Nov 10, 2023 | Selling Your Agency
SCROLL DOWN TO VIEW VIDEO INTERVIEW Deciding to sell my digital marketing agency, SamsonMedia.net, after 16 years was a very big decision. And not just a big business decision but a big LIFE decision. After all, it was my baby, which I literally named after my...
by gsower | Oct 24, 2023 | Selling Your Agency, Timing the Sale
The Key is Not To Sell Your Business Too Early…or Too Late! When to Sell – The Goldilocks Principle (Not Too Soon Or Too Late – Just Right!) For me, there were several reasons why I decided to sell my digital marketing agency after 16 years. It was a...
by gsower | Oct 16, 2023 | Dealing With Buyers, Selling Your Agency
Be Honest But be Cautious While my personal reasons for selling were based primarily on my waning lack of enthusiasm, there may be reasons why you should NOT share all your reasons for selling with potential buyers: Maintain a professional image: Sharing personal...
